UK rapper upsides

I’m a huge fan of UK rap, which continues to flourish. Central Cee is a young rapper who has blown up over the last eighteen months with an impressive trajectory.

How much bigger can he get? Probably a lot. Looking at a comparison with Stormzy (slightly, although not much, further on in his career), Cee’s current profile could easily grow 3-4x from this point.

Writing this reminds me of just how similar record labels and VCs are in their business models.

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