I'm reminded of a slide from Joost van Dreunen's SXSW "State of Play" presentation. He notes that social media accounts for 18.7% of total media time spend but captures 41.6% of ad spend. Games capture nearly as much media time spend -- 13.3% -- but claim only 3.7% of total ad spend. I wonder if we'll look back on Discord's GDC announcement as the point when the rebalance finally began.
Re: Discord and Roblox emerging ad strategy...
I'm reminded of a slide from Joost van Dreunen's SXSW "State of Play" presentation. He notes that social media accounts for 18.7% of total media time spend but captures 41.6% of ad spend. Games capture nearly as much media time spend -- 13.3% -- but claim only 3.7% of total ad spend. I wonder if we'll look back on Discord's GDC announcement as the point when the rebalance finally began.
(SuperJoost at SXSW: https://superjoost.substack.com/p/the-state-of-play-at-sxsw)